The selling in the market last week, and really all through October, has proved to be somewhat of a shakeout for the large-cap momentum internet stocks, and despite the spike in volatility, the third-quarter results for many of the top stocks in the sector should prove to be solid. While it may make sense to make smaller purchases now, those with the risk tolerance for the large-cap players may be set for some solid gains the rest of the quarter.
A new SunTrust Robinson Humphrey research report, while acknowledging the recent market turmoil, remains very positive on some of the biggest stocks in the internet arena.
The report said this:
We believe third quarter 2018 results will show very healthy growth for our internet and digital media group, that’s at least commensurate with Street expectations, which should allay some industry specific fears. Macro/regulatory concerns, however, are likely to remain head winds short/medium term. We saw some relief last week as we entered third quarter earnings season, with the group outperforming the market.
Six mega-cap leaders are among the favorites and are rated Buy. They are listed here in the order of preference at SunTrust.
This company is the absolute leader in online retail, and it recently opened its first brick-and-mortar store in New York City. Amazon.com Inc. (NASDAQ: AMZN) serves consumers through retail websites that primarily include merchandise and content purchased for resale from vendors and those offered by third-party sellers.
The company serves developers and enterprises through Amazon Web Services, which provides computing, storage, database, analytics, applications and deployment services that enable virtually various businesses. AWS is also the undisputed leader in the cloud now, and many top analysts see the company expanding and moving up the enterprise information value chain and targeting a larger total addressable market.
Consistent with data from earlier in 2018, digital marketing users overwhelmingly cited Amazon as the fastest-growing channel for advertising budgets, while many retailers are also leveraging their Amazon advertising data to retarget users on other channels (namely Facebook) to drive traffic/ sales to their own websites (bypassing Amazon marketplace/FBA fees).
The SunTrust price target for the shares is $2,150, and the Wall Street consensus target is $2,164.21. The stock closed trading on Friday at $1,764.03.
The search giant continues to expand and, while search is king, the cloud presence is growing fast. Alphabet Inc. (NASDAQ: GOOGL) is a global technology company focused on key areas, such as search, advertising, operating systems and platforms, enterprise and hardware products. It generates revenue primarily by delivering online advertising and by selling apps and contents on Google Play, as well as hardware products. The company provides its products and services in more than 100 languages and in 190 countries, regions and territories.
Alphabet offers performance and brand advertising services. It operates through Google and Other Bets segments. The Google segment includes principal internet products, such as Search, Ads, Commerce, Maps, YouTube, Apps, Cloud, Android, Chrome and Google Play, as well as technical infrastructure and newer efforts, such as virtual reality.
The company blew out the latest earnings numbers, and with a wide and bountiful silo of products and services, the stock remains almost unchallenged. It should be noted that traffic acquisition cost relief drove 20% gross profit growth, despite heavy cloud infrastructure and YouTube content investment.
At a recent conference, Google outlined expanding capabilities to facilitate commerce, capitalizing on the “treasure trove” of data provided by seven different properties, each with at least a billion active users (Android, Search, Chrome, Maps, Play, YouTube and Gmail). Smart shopping campaigns leverage machine learning to make sense of touch points along the consumer purchase path, including better offline attribution capabilities (locally oriented searches up 200% over past two years) and improved purchase conversion rates (20% on average).
SunTrust has a $1,370 price target, and the consensus target is $1,383.82. Shares closed Friday at $1,105.18.
This red-hot momentum play has continued to be among the most bought tech companies on Wall Street. Alibaba Group Holding Ltd. (NYSE: BABA) runs the largest retail marketplaces (Taobao, TMall) and leading B2B sites (Alibaba.com, 1688.com) in China and Lazada in Southeast Asia. It collects revenues mainly from commissions, marketing services, subscription fees, cloud computing and software, as well as other value-added services.
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