DuckDuckGo is all about privacy. It doesn’t track you or sell your data, unlike Google and Bing.
Not only that but it now also works on all major platforms – including iOS and Android.
And this means those who value privacy, as well as default ad-blockers when they’re growing the web have a very solid option in the form of DuckDuckGo.
DuckDuckGo vs Google | Web Search Volume
Google is still way bigger than DuckDuckGo; in fact, Google is so dominant it is actually kind of hard to even consider DuckDuckGo a competitor.
But DuckDuckGo is making some steady inroads into search. During the past year, search volume inside DuckDuckGo has more than doubled from 11 million per day to around 28 million, a huge increase.
Why Do People Use DuckDuckGo?
Simple: privacy. DuckDuckGo does not track, store or monitor your activity (or sell what you’re looking at to advertisers). It’s model is completely different to Google.
Google just paid $9 billion to Apple in order to remain as the iPhone’s default search option. And it is this kind of investment, as well as advanced technology, that keeps Google well out in front.
Still, for those that value online privacy and transparent T&Cs, as well as native ad-blocking out the box, it is definitely nice to have options like DuckDuckGo around.
I use DuckDuckGo pretty much exclusively on my Android phone, have done for a good six months now. Do I miss Google? Not really, as I still use it most days on my PC.
The biggest thing here is that you CAN switch and not feel too much of a pinch; DuckDuckGo’s search is very good. You always tend to find what you’re looking for, as well as some hidden gems too.
Bottomline: DuckDuckGo is here to stay, and if you value privacy on the web, you should 100% be running it on at least one of your devices.