Ready or not, the holidays are coming.
It’s amazing how life seems to move at a faster pace during this time. This is why it’s so important your business walks into the season prepared. Today’s holiday shoppers and tourists have high expectations from businesses. They’re looking for an experience free of friction. The businesses which can deliver such an experience will stand out among those ill-prepared for the demanding holidays. Here are some tips to make sure you are ready.
◘ Mobile friendliness. Nowadays, the majority of websites are accessed via a mobile device. While many websites now meet the criteria of being “mobile-friendly” (visit https://search.google.com/test/mobile-friendly to see if yours is), you can’t stop there.
Search Engines also grade you on the user experience of the mobile site. Can customers find what they need quickly and easily? A good test is to ask friends unfamiliar with your site or industry and ask them to navigate it and provide feedback.
◘ Security. The last few years have been racked with websites being hacked and millions of credit card numbers being stolen. Small business websites are not immune to this trend. Consumers want the sites they visit to be secure.
A great step to increasing the security of your website is adding a SSL certificate. Does your site have one? You can find out by going to https://yourwebsitename.com. Don’t forget to put the “s” in the https. If your site is not secure, most modern browsers will display the https part is red or give a message stating its not secured. If it’s not secure, talk to your host or web developer to see about adding a certificate. Even if you’re not asking for sensitive personal information, a hacked site can be used in other ways to harm consumers and eventually obtain sensitive data.
◘ Communication. I don’t know about you, but sometimes I look at a Christmas list and have no idea for what they are asking. What does a confused relative do when they’ve been asked to purchase a flexi-torque power drill presser for their car nut uncle or a hover spin drone 5300 with 1080p 3-axis motion camera for the niece? They might ask questions.
Today’s consumers will not only visit or call a business. They will email and contact via social media and they won’t wait 24 hours for a response. Studies show the business which responds first usually gets the business. Are you monitoring Facebook, Instagram, and other relevant social media properties? If not, it could cost you.
◘ Ideas. We all have people for whom we don’t know what present to get them. You can help this searcher by exposing them to new or exciting products. Do you have an email list? Start sending creative ideas. If you have social media, start posting pictures and for whom the present would be a good fit.
You may now have questions about how your particular business can put this into practice. How often should you post/email? How do you respond quickly enough to inquiries? How can your website be more user friendly?
If you are wondering any of this, give us a call the local SCORE office at 912-652-4335 to schedule a confidential meeting with a certified mentor, and visit our web site at www.savannah.score.org.
Noah Yaughn is a Score Mentor and owner of Savannah based digital marketing company Arc Media Group.
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